Evgeny Dibrov: Business Is About Relationships Between People, Not Companies

Evgeny Dibrov is a well-known Israeli technology entrepreneur, co-founder and CEO of Armis Security, a company specializing in IoT (Internet of Things) cybersecurity.

Quick facts:

• Career: Before launching his own venture, Evgeny worked at Adallom, which was acquired by Microsoft in 2015.
• Armis Security: Together with his partner Nadir Izrael, Evgeny built Armis into a "unicorn" and one of the leaders of the global cybersecurity market. (Note: information about the unicorn status and the details of the Adallom deal comes from public sources and is not mentioned directly in the interview itself).
• Management style: Evgeny is known for his "in-the-field" approach to leadership, preferring direct, personal contact with customers over office work with spreadsheets.

The Art of Building Bridges in Global Business

In today's tech world, a company's success depends not only on its code, but on a leader's ability to bridge cultural and language divides. Evgeny Dibrov, whose path runs between Russian, Hebrew, and English, shared his experience building a global enterprise out of Israel.

English as the Language of Business

Evgeny names full adaptation to an English-speaking environment as the first serious test on the road to international success. Back during his time at Adallom, he realized that to play in the big leagues, you have to switch to English from day one. It's not just a means of communication — it's the foundation on which the entire global business world is built.

The Main Secret: Business Is Personal

For entrepreneurs who arrive in Israel with a strong technical background but no connections, Evgeny has one core piece of advice: meet people.

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"I always believe that business happens between people, not between companies," Dibrov states.

In his view, the key to success is the quantity and quality of your contacts in the industry. Relationships open doors, build trust, and create the environment in which your project can grow.

A Personal "Bridgepoint": Leaping Across the Ocean

One of the most critical turning points in the success story of his current company, Armis, was the founders' swift move to the United States. Evgeny stresses that neither he nor his partner Nadir Izrael wanted to be the kind of executives who just "sit and stare at Excel" or wait around for dry reports.

Being "in the field," as close to the market as possible, is a strategic choice. Evgeny personally talks with more than ten customers every day. This approach delivers two undeniable advantages:

• No surprises: When you're in the thick of things, market shifts are hard to catch you off guard.
• Trust: Customers see the leader's personal involvement and understand that the company genuinely cares.

Advice for Beginners

Evgeny is convinced: if he had to start all over again in a new country, with no connections and no language, he would throw all his energy into building a network of contacts — into networking. In a tech world where the possibilities are limitless, the human factor remains the most reliable bridge to success.